Cloud CRM vs. On-Premises CRM vs. Data Center CRM
Courtesy of BenBen on Flickr
For companies that are looking to purchase a CRM solution, here’s a brief synopsis of the three, major CRM deployment options.
Cloud CRM
Cloud CRM is hot, especially in the current economic environment. Read more
Email Marketing – Very Much Alive and Well
Stephanie Miller is an email marketing expert with Return Path.
In our latest TEC podcast, host Sean Daily talks to Stephanie Miller, VP of Global Market Development at Return Path about the challenges facing email marketers with factors such as the rise of inbound marketing (such as social media) and the never-ending volume of spam.
Much of effective email marketing comes down to whether your subscribers are happy with what you send them — and this plays into your sender reputation, which is of paramount importance. Read more
Selling and Chargeable Time
I was just introduced to what sounded like a fairly old (even old school) concept in selling — but one that still applies today.
The concept goes something like this. While a salesperson does not explicitly trade hours for dollars the way a lawyer or a consultant does, a salesperson still ultimately derives his or her income based on the idea of chargeable time. Chargeable time for a salesperson includes only two things — finding prospects and communicating with prospects. Read more
Marketing to Needs vs. Wants
As recently as a year ago, when a consumer thought of buying a new car, he or she might have been thinking about buying a car that was fast, looked really sleek and that had great tech on the dashboard. Today, that same consumer may be more focused on a reasonably priced automobile that gets really good gas mileage. Read more
Inbound Marketing vs. Outbound Marketing
It seems as though inbound and outbound marketing experts each view their approach as the one that marketers should be spending time on. However, can you have one without the other?
Inbound marketing is comprised of components such as SEO, blogs, social media, podcasts and press releases. In other words, anything that is not proactively pushed out to individuals and yet attracts them to the Web site of a company that’s trying to gain additional prospects and customers. Read more
SalesLogix Today, Meet StrongMail
According to a blog post by Dave Tinjum, Sage will soon be releasing an appliance version of its popular Sage SalesLogix CRM application and it will likely be called “SalesLogix Today”.
EnterpriseWizard Spring 2009 Release Enhancements
The Spring 2009 release of EnterpriseWizard will officially occur in February 2009 and it will bring a slew of enhancements. They include:
- New Graphical User Interface (GUI)
- New Staff Home Page with Embeddable Widgets
- “Embedded Search” Field and Common Area
- Additional Chart Types
- Streamlined Chart Wizard Read more
-
Subscribe to Blog
with RSS Reader