Posted by Sean Daily on August 31, 2009 · Leave a Comment
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How should companies be communicating their news today? The press release is to be an endangered species; news organizations are shrinking; and there’s a general skepticism about corporate information. But we live in a 24×7 world where new information is paramount, and the need has never been greater for businesses to present their stories, explain their positions, and showcase their products. What are the best routes to take? How do social media fit in to the marketing and PR mix?
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Posted by Steve Chipman on August 26, 2009 · Leave a Comment
Program for Force.com Resellers Announced
Salesforce.com has recently launched a new VAR program for Force.com. Read the full press release here. Lexnet signed on as a charter partner along with a dozen other VARs.
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Posted by Sean Daily on August 23, 2009 · Leave a Comment
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Host Sean Daily talks with Weber Shandwick Senior Vice President William Brent about his experiences while living for over a decade in China, and using social media to market Cleantech in an era where tradeshows and traditional media are in significant decline.
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Filed under TEC Podcasts · Tagged with advertising, business, china, chinese economy, clean technology, cleantech, green marketing, Marketing, sean daily, weber shandwick, willie brent
Posted by Steve Chipman on August 20, 2009 · Leave a Comment
It seems that for 2009, the Gartner Magic Quadrant has been culled down to what we in the SFA/CRM trenches dub “the usual suspects”. In previous years, as employees of a CRM VAR that get exposed to a lot of different SFA applications, we have collectively scratched our heads while looking at some of the names in the Niche Players quadrant. Read more
Posted by Sean Daily on August 5, 2009 · Leave a Comment
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The success story of the social networking site Facebook is the stuff of legend in the world of marketing. With its meteoric rise to the #1 spot for worldwide social networking sites, Facebook currently boasts over 250 Million active users, with nearly half of those users logging onto the site at least once per day, and the average US Facebook user spending nearly 4.5 hours per month on the site. Read more
Filed under TEC Podcasts · Tagged with behavioral targeting, facebook, facebook books, facebook marketing, facebook marketing for dummies, facebook podcast, geotargeting, Marketing, marketing ROI, paul dunay, sean daily, social media, social media marketing, social networking
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