No Website? No Problem. Five Easy Options to Get Started
This week, an article on Entrepreneur, Does Your Business Still Need a Website?, raises a great point about businesses and the web:
“In the experimental laboratory that is the Internet, convention-bucking entrepreneurs are using a distributed strategy to build an online presence exclusively with social media and web apps. It’s an approach that has merit in certain situations, if only as a stopgap until a company has the resources to invest in a full-blown website, according to Kirsten Mangers, CEO of WebVisible, an internet marketing firm that develops small-business online marketing strategies built around landing pages. “There’s an immediacy to these kinds of vehicles, an ability to change on a dime to meet changing needs, without having to maintain a 20-, 30- or 40-page website.”
If you’re in need of a website, but both time and money are limited, your company can have a presence on the web without a big investment of your time or your cash. In fact, you can set up a landing page or a blog quickly without any money changing hands. The resulting site can serve as your home on the web until a full-blown website is built, or it can be your permanent online presence, depending on your ultimate business needs. The following five sites are easy to set up and integrate well with your other social media efforts. Read more
The Most Pain-Free Way to Get More Website Visitors
Marketers at companies with outdated, static Websites often think that the best way to increase Web traffic — and therefore generate more leads — is by paying for a complete overhaul of the company’s Website. Read more
Corporate Blogging and the Gartner Hype Cycle for Emerging Technologies
The Gartner Hype Cycle for Emerging Technologies is far from a precise guideline, but it’s certainly something that deserves more than a passing glance by anyone who’s interested in emerging technologies.
After reading a post from last summer by corporate blogging expert Debbie Weil on corporate blogging and the Hype Cycle for Emerging Technologies, I had to ask myself where corporate blogging would be today on the Hype Cycle — about nine months after the last release of the Hype Cycle. Read more
Generate More Sales Leads with a Corporate Blog
Call it the next wave of blogging. An increasing number of companies are adding a blog to their corporate Web site. What was once mainly reserved for individual bloggers is rapidly becoming a must-have for many companies. In fact, corporate blogging is a key component of what’s coming to be known as Inbound Marketing — the various ways to get your company found on the Internet. Read more
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