Will HubSpot be the Next Salesforce.com?

I had the opportunity to visit the HubSpot offices in Cambridge, Mass. the other week.  As I was leaving the building, the thought came to mind that, from a business model perspective, I may have just walked out of the next Salesforce.com.  A variety of parallels immediately jumped into my mind. Read more

11 Great Social Media and Marketing Blogs

social media marketing blogsThe blogosphere sprouts marketing and social media blogs like your backyard after a good rain, but how do you weed through them all to get to the good stuff?

By that I mean original content that’s relevant, timely, and useful for your business – not something re-blogged from another A-list site. I’ve been cleaning out my RSS subscriptions for business, marketing, and social media topics, and I find that time and time again, I come back to the same sites.

Aside from some of the more obvious blogs, here are my top picks: Read more

Marketing by Thinking Like a Publisher

In a video, recorded by GuruTube at the 2009 Inbound Marketing Conference in San Francisco, David Meerman Scott asserts that no matter how you are used to doing things as a marketer, that you have to start thinking like a publisher.

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Matt Cutts of Google – 12 SEO Tips from WordCamp

There may be no better speaker to listen to about Web page optimization than Matt Cutts, who’s been working for Google for nine years.  Matt’s message at WordCamp SF — the WordPress conference — was “hey guys, here’s what our spiders are looking for.”  Here are some of his tips.  While several of them are specific to WordPress and blogging, others are relevant for any Web page.

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