Trends in Email Marketing Technologies for Mid-Market Companies
StrongMail, with which Lexnet partners, has been making major inroads into the enterprise email marketing space. This is because larger companies are finding significant cost savings and increased levels of control by implementing an in-house email marketing solution.
It makes sense that enterprise customers would be the largest group of initial adopters of on-premises email marketing solutions, as they have the high email volumes that create an air-tight cost justification for a switchover from ESPs (Email Service Providers) and they often have a variety of legacy databases with which they need to integrate a marketing and transactional email solution. Read more
Email Marketing – Very Much Alive and Well
Stephanie Miller is an email marketing expert with Return Path.
In our latest TEC podcast, host Sean Daily talks to Stephanie Miller, VP of Global Market Development at Return Path about the challenges facing email marketers with factors such as the rise of inbound marketing (such as social media) and the never-ending volume of spam.
Much of effective email marketing comes down to whether your subscribers are happy with what you send them — and this plays into your sender reputation, which is of paramount importance. Read more
Marketing to Needs vs. Wants
As recently as a year ago, when a consumer thought of buying a new car, he or she might have been thinking about buying a car that was fast, looked really sleek and that had great tech on the dashboard. Today, that same consumer may be more focused on a reasonably priced automobile that gets really good gas mileage. Read more
Inbound Marketing vs. Outbound Marketing
It seems as though inbound and outbound marketing experts each view their approach as the one that marketers should be spending time on. However, can you have one without the other?
Inbound marketing is comprised of components such as SEO, blogs, social media, podcasts and press releases. In other words, anything that is not proactively pushed out to individuals and yet attracts them to the Web site of a company that’s trying to gain additional prospects and customers. Read more
What are The Benefits of Integrating Email Marketing and CRM?
You’ve got a CRM system up and running. You’re successfully exporting records and importing them into your email service provider’s database. It works well. So, why integrate CRM with email marketing? Here are a few of the reasons.
Real-Time Connection – Instead of exporting lists from CRM and importing them into an email marketing tool, the email marketing tool can be used to query the database directly. This is more efficient and saves staff time. Also, lists are generated in real-time rather than being hours or days old. Read more
What is Email Sender Reputation?
Most people are not aware of their company’s reputation as an email sender — which is like a credit score for a company’s email programs. There is a direct correlation between your company’s reputation and the percentage of your marketing and transactional emails that get delivered. Simply put, the better your sender reputation, the greater number of your emails will end up in your recipients’ inboxes. Read more
MS CRM Email Marketing Integration with StrongMail Announced
Microsoft Dynamics CRM customers can now benefit from more effective email marketing programs with StrongMail and its real-time integration to MS CRM
San Francisco, CA, October 27, 2008 — Lexnet Consulting Group today announced that it has developed the third in a series of integrations between StrongMail and leading CRM solutions – this time for Microsoft Dynamics CRM. StrongMail is the leading provider of on-premise solutions for email marketing and transactional email.
“As with other customers of other CRM products, we found that MS CRM customers were looking real-time integration between their CRM system and an email marketing solution,” said Steve Chipman, president of Lexnet, a leading Value Added Reseller and StrongMail partner. Read more
SalesLogix Email Marketing Integration with StrongMail Announced
Sage SalesLogix customers can now benefit from more effective email marketing programs with StrongMail and its real-time integration to Sage SalesLogix CRM
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