Learn From the Best: How Google Manages Its Corporate Blogs and Social Media with Karen Wickre

Posted by Sean Daily on August 31, 2009 · Leave a Comment 

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How should companies be communicating their news today? The press release is to be an endangered species; news organizations are shrinking; and there’s a general skepticism about corporate information. But we live in a 24×7 world where new information is paramount, and the need has never been greater for businesses to present their stories, explain their positions, and showcase their products. What are the best routes to take? How do social media fit in to the marketing and PR mix?

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Lessons of China and Marketing Cleantech with Weber Shandwick’s Willie Brent

Posted by Sean Daily on August 23, 2009 · Leave a Comment 

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Host Sean Daily talks with Weber Shandwick Senior Vice President William Brent about his experiences while living for over a decade in China, and using social media to market Cleantech in an era where tradeshows and traditional media are in significant decline.

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Marketing Opportunities on Facebook with Paul Dunay

Posted by Sean Daily on August 5, 2009 · Leave a Comment 

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The success story of the social networking site Facebook is the stuff of legend in the world of marketing. With its meteoric rise to the #1 spot for worldwide social networking sites, Facebook currently boasts over 250 Million active users, with nearly half of those users logging onto the site at least once per day, and the average US Facebook user spending nearly 4.5 hours per month on the site. Read more

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Rules of Thumb for Entrepreneurs and Business Leaders with Author Alan Webber

Posted by Sean Daily on July 9, 2009 · Leave a Comment 

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Leaders today live in a world of dramatic, tumultuous, and unpredictable change — change that is wiping out time-honored businesses and long-standing institutions and ushering in unprecedented opportunities for creative individuals and entrepreneurial organizations.  So pervasive is change today it has redefined the first task of leaders everywhere: the job is no longer figuring out how to win at the game of work and life; the job is figuring out the new rules of the game. Read more

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WordPress 2.8, WPMU, and the Future of WordPress with Matt Mullenweg

Posted by Sean Daily on June 15, 2009 · 1 Comment 

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mullenweg-wpEven if you don’t know Matt Mullenweg by name, you almost certainly know his work. Matt (@photomatt on Twitter) is best known as the founding developer of WordPress, the world’s most widely used open source blogging tool. He is the founder and CEO of Automattic, the company behind WordPress.com, Akismet.com, and Gravatar.

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Managing Twitter within Organizations with TweetFunnel

Posted by Sean Daily on June 5, 2009 · Leave a Comment 

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There’s no arguing that Twitter is all the rage these days, and organizations want to get in on the act.  However, many organizations have been reticent to jump into Twitter and other social media platforms for fear that they might expose their brands to the risk of misrepresentation by employees, or lose control of their corporate message and image. Read more

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Achieving Social Media Marketing Success for Businesses with Author Paul Gillin

Posted by Sean Daily on May 16, 2009 · 3 Comments 

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Social media marketing dominates the conversation in the marketing and advertising world these days.

For businesses, however, questions abound.  Should your business be using social media marketing, and if so, how?  Which sites should  your business be focusing on building social media outposts on, and how should you go about best taking advantage of those platforms?  And, perhaps most importantly, how do you track your progress and avoid embarrassing mistakes?  Sean Daily asks these questions and others of guest Paul Gillin, a social media marketing expert and the author of the popular book, Secrets of Social Media Marketing.

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Blogging for Business Best Practices with Chris Baggott

Posted by Sean Daily on May 1, 2009 · Leave a Comment 

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Most businesses these days either have a blog, or know they need one — though many don’t seem to understand either what to do with them, or how to properly create and manage them.  Blogs can provide businesses with a valuable interface to communicate to and with their customers, and a pull vs. push method of getting information to that audience.

Should your company be blogging, and if so, who within your company should be contributing.  How should you be blogging to get maximum value and not just become another lame corporate blog that no one cares about?  Host Sean Daily asks these and other questions of guest Chris Baggott, the CEO and co-founder of corporate blogging software vendor Compendium Blogware and the former co-founder of the email marketing company ExactTarget.
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Creating a World Wide Rave with Author David Meerman Scott

Posted by Sean Daily on April 16, 2009 · Leave a Comment 

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Host Sean Daily talks with best-selling author David Meerman Scott about his hit book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, and how every marketer can generate a World Wide Rave of their own (book on Amazon).

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Bringing Adobe Flash Development to the Masses with Pat Sullivan of Flypaper

Posted by Sean Daily on March 30, 2009 · Leave a Comment 

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Host Sean Daily talks with Pat Sullivan, the original founder of ACT! contact management software who today serves as CEO of Flypaper, a platform that allows Flash developers and non-developers within organizations to manage Flash applications and content easily, with no programming requirements.

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