How to Use CRM as a Collection Tool in an Economic Downturn
Most salespeople recognize the value in keeping in touch with and reaching out to clients, leads and prospects with a well-utilized CRM tool. In tough economic times, CRM can be especially useful to the collection process, too. Read more
CRM Strategy + CRM Software = Customer Relationships!
Photo courtesy of Beatnic on Flickr
Often, when people in “the industry” think about CRM, they think about the software (or Software as a Service) that tracks lead, prospect and customer information. While this is an important part of customer relationship management (CRM), it is not the whole picture. Read more
What are The Benefits of Integrating Email Marketing and CRM?
You’ve got a CRM system up and running. You’re successfully exporting records and importing them into your email service provider’s database. It works well. So, why integrate CRM with email marketing? Here are a few of the reasons.
Real-Time Connection – Instead of exporting lists from CRM and importing them into an email marketing tool, the email marketing tool can be used to query the database directly. This is more efficient and saves staff time. Also, lists are generated in real-time rather than being hours or days old. Read more
Increasing Contract Renewal Rates with CRM
Whether your company is a startup or an established manufacturer, ISV or VAR, revenue from maintenance and support contracts can be a highly profitable revenue stream.
While many companies are aware of the fact that their contract revenues are below target, increasing these revenues is not always as high a priority as adding new customers.
Many companies allocate almost their entire “cost of sale” budget to acquiring new clients and allocate very little if any budget to selling to their captive audience –- their customer base. Read more
Backing Up Your CRM Data
Companies that deploy on-premises CRM and accounting solutions should be cognizant of the need to create proper backups of their valuable data.
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