Corporate Blogging and the Gartner Hype Cycle for Emerging Technologies
The Gartner Hype Cycle for Emerging Technologies is far from a precise guideline, but it’s certainly something that deserves more than a passing glance by anyone who’s interested in emerging technologies.
After reading a post from last summer by corporate blogging expert Debbie Weil on corporate blogging and the Hype Cycle for Emerging Technologies, I had to ask myself where corporate blogging would be today on the Hype Cycle — about nine months after the last release of the Hype Cycle.
Doing some guesstrapolation based on its velocity of “less than 2 years” to mainstream adoption, it’s possible that corporate blogging may have already moved onto the Slope of Enlightenment — of course, we’ll know for sure where Gartner sees corporate blogging in about another three months.
Jackie Fenn of Gartner says in a podcast that one of her clients draws a vertical line through the middle of the Trough of Disillusionment and considers the adoption of anything to the right of that line. If corporate blogging has passed into the next zone, then it’s probably worth of some serious consideration by many companies, large and small.
It’s also interesting to note where Microblogging (e.g. Twitter, Yammer) stood nine months ago. With the meteoric adoption of Twitter, will Gartner need a new shape to denote “less than one year” to mainstream adoption?
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Steve Chipman is the founder and president of Lexnet Consulting Group, based in San Francisco. Lexnet is a leading value added reseller for CRM (customer relationship management) solutions.
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Interesting musings. We find that with consumer-led technologies like blogging and Twitter, the Trough of Disillusionment is not usually due to technical issues but because enterprises have a hard time figuring out (a) how to make good use of it and (b) how to adopt it in a way that meets their corporate needs for security, compliance, retention, etc.
Jackie, thanks for your insight on this front. We are certainly seeing some compliance barriers coming to the forefront as evidenced by Brian Solis’s post on TechCrunch yesterday about Corporate Tweets and the SEC.
Incidentally, one of my more recent musings on this topic was, “does the Twitter endorsement by Oprah signal that Microblogging is now at the Peak of Inflated Expectations?”