The Most Pain-Free Way to Get More Website Visitors
Marketers at companies with outdated, static Websites often think that the best way to increase Web traffic — and therefore generate more leads — is by paying for a complete overhaul of the company’s Website. The expectation is that the new site will look much sharper and will incorporate the latest in SEO “techniques”.
The main problem with this approach is that site redesign can be expensive and time consuming — there are a lot of decisions to be made during a Website redesign process. In addition, a company often just ends up with a new, static site that will be outdated in a few months.
An alternative approach to a full site redesign is to simply add a corporate blog to an existing site — or even make a blog site the main Website. Generally, implementing a blog is a much faster process than a full site redesign. With a blog, a company will also be able to continually add fresh, relevant content to its site. It’s important that the blog is part of the company’s main domain – as opposed to blog options that are part of a someone else’s domain.
Yes, maintaining a blog does require a time committment, but there are many creative ways to ensure that an organization can produce solid content on an ongoing basis. Implemented properly, a corporate blog will increase traffic from both keyword searches and from references to blog posts on social media networks.
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Steve Chipman is the founder and president of Lexnet Consulting Group, based in San Francisco. Lexnet is a leading value added reseller for CRM (customer relationship management) solutions.
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