SageCRM Success Story – Citeline
In an era where the process of bringing a new prescription drug to market can cost over a billion dollars and consume a decade or more, pharmaceutical firms are eager for fast, reliable, current, and complete information on the clinical trials affecting their marketplace. Citeline, Inc. is the leading provider of clinical trial intelligence to the pharmaceutical industry.
Just six years old, the start up company boasts more than 20,000 registered users of its proprietary online informational database, including the world’s top 20 largest pharmaceutical firms. As an entirely virtual company, Citeline has personnel stationed all over the globe. Uniting those personnel with the information they need to do their jobs is SageCRM, backed by Lexnet Consulting Group.
“We’ve seen a 100 percent renewal rate over each of those six years,” says Pete Sikora, president of Citeline. “That tells me we’re delivering the information our clients want, and SageCRM helps us to be successful in doing that.”
Synchronizing CRM Became Overly Complicated
Initially Citeline used GoldMine® for its CRM needs. It worked well for the company until rapid growth made synchronization tasks difficult to manage. “A client/server application just doesn’t work well when you’ve got users all over the world accessing the system. Everyone had to manually synchronize their data, which meant the system was perpetually out of date,” Sikora explains.
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Steve Chipman is the founder and president of Lexnet Consulting Group, based in San Francisco. Lexnet is a leading value added reseller for CRM (customer relationship management) solutions.
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