Email Marketing – Very Much Alive and Well
Stephanie Miller is an email marketing expert with Return Path.
In our latest TEC podcast, host Sean Daily talks to Stephanie Miller, VP of Global Market Development at Return Path about the challenges facing email marketers with factors such as the rise of inbound marketing (such as social media) and the never-ending volume of spam.
Much of effective email marketing comes down to whether your subscribers are happy with what you send them — and this plays into your sender reputation, which is of paramount importance. How do you make your subscribers eager to receive your email marketing messages? What should you be thinking about in terms of segmentation and frequency of email delivery?
Also, how do you manage your reputation with either an in-house email marketing solution or an outsourced ESP?
If you are an email marketer or a business executive, tune in for some excellent and highly relevant information from Stephanie.
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Steve Chipman is the founder and president of Lexnet Consulting Group, based in San Francisco. Lexnet is a leading value added reseller for CRM (customer relationship management) solutions.
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