CRM 2.0 and Social CRM with Paul Greenberg

TEC host Sean Daily talks with CRM expert Paul Greenberg, ZDNET CRM blogger, President of The 56 Group and author of the best-selling book CRM at the Speed of Light, Fourth Edition: CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers, about CRM 2.0 and Social CRM trends.