Gist: Connecting Your Inbox to the Web for Stronger Relationships

Imagine having access to all of your most important business contacts and customers in a dashboard that also pulls in their social media feeds, their shared links, email attachments previously sent to you, and related news articles about them, all in one place. That’s the gist of Gist. Making stronger relationships by learning more about your contacts – before you contact them again.

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No Website? No Problem. Five Easy Options to Get Started

This week, an article on Entrepreneur, Does Your Business Still Need a Website?, raises a great point about businesses and the web:

“In the experimental laboratory that is the Internet, convention-bucking entrepreneurs are using a distributed strategy to build an online presence exclusively with social media and web apps. It’s an approach that has merit in certain situations, if only as a stopgap until a company has the resources to invest in a full-blown website, according to Kirsten Mangers, CEO of WebVisible, an internet marketing firm that develops small-business online marketing strategies built around landing pages. “There’s an immediacy to these kinds of vehicles, an ability to change on a dime to meet changing needs, without having to maintain a 20-, 30- or 40-page website.”

If you’re in need of a website, but both time and money are limited, your company can have a presence on the web without a big investment of your time or your cash. In fact, you can set up a landing page or a blog quickly without any money changing hands. The resulting site can serve as your home on the web until a full-blown website is built, or it can be your permanent online presence, depending on your ultimate business needs. The following five sites are easy to set up and integrate well with your other social media efforts. Read more

Marketing Opportunities on Facebook with Paul Dunay

The success story of the social networking site Facebook is the stuff of legend in the world of marketing. With its meteoric rise to the #1 spot for worldwide social networking sites, Facebook currently boasts over 250 Million active users, with nearly half of those users logging onto the site at least once per day, and the average US Facebook user spending nearly 4.5 hours per month on the site. Read more

Achieving Social Media Marketing Success for Businesses with Author Paul Gillin

Social media marketing dominates the conversation in the marketing and advertising world these days.

For businesses, however, questions abound.  Should your business be using social media marketing, and if so, how?  Which sites should  your business be focusing on building social media outposts on, and how should you go about best taking advantage of those platforms?  And, perhaps most importantly, how do you track your progress and avoid embarrassing mistakes?  Sean Daily asks these questions and others of guest Paul Gillin, a social media marketing expert and the author of the popular book, Secrets of Social Media Marketing.

Inbound Marketing Strategies for a Recession with HubSpot

Sean discusses the use of inbound marketing techniques and social media strategies that companies can use to increase sales and reduce costs during an recession with Mike Volpe, VP of Marketing at HubSpot and co-star of the popular video podcast, HubSpot.tv.