Learn From the Best: How Google Manages Its Corporate Blogs and Social Media with Karen Wickre

Podcast: Play in new window | Download

How should companies be communicating their news today? The press release is to be an endangered species; news organizations are shrinking; and there’s a general skepticism about corporate information. But we live in a 24×7 world where new information is paramount, and the need has never been greater for businesses to present their stories, explain their positions, and showcase their products. What are the best routes to take? How do social media fit in to the marketing and PR mix?

Read more