Achieving Social Media Marketing Success for Businesses with Author Paul Gillin

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Social media marketing dominates the conversation in the marketing and advertising world these days.

For businesses, however, questions abound.  Should your business be using social media marketing, and if so, how?  Which sites should  your business be focusing on building social media outposts on, and how should you go about best taking advantage of those platforms?  And, perhaps most importantly, how do you track your progress and avoid embarrassing mistakes?  Sean Daily asks these questions and others of guest Paul Gillin, a social media marketing expert and the author of the popular book, Secrets of Social Media Marketing.