Gist: Connecting Your Inbox to the Web for Stronger Relationships
Imagine having access to all of your most important business contacts and customers in a dashboard that also pulls in their social media feeds, their shared links, email attachments previously sent to you, and related news articles about them, all in one place. That’s the gist of Gist. Making stronger relationships by learning more about your contacts – before you contact them again.
Twitter Salesforce Interaction for Customer Support
The following video shows how a customer inquiry from within Twitter can be added as a Case in Salesforce.com and how a customer service representative can easily reply to the inquiry.
With Salesforce for Twitter, tweets related to a specific Twitter account or to a specific search term can be pulled into Salesforce.com and a Case can be automatically or manually created. Read more
Twitter: The End of Human Intelligence?
Just because I'd like to know the comings and goings of my cat, it does not mean that I am disinterested in real news.
The other day, a good friend of mine cited the existence of this as a signal of the end of human intelligence. I’ve spent a lot of time debating with this friend, and others, that Twitter/Blogging/Social media is not, in fact, the end of critical thinking and quality writing but rather the democratization of it. A lot of people have covered this topic better than I ever could, but wanted to add my two cents.
The main problem my friend, who along with her husband is part of the magazine world, has with online media is the lack of funding to create quality writing. Read more
Auto Tweets = Twitter Spam?
I got a strange @reply on Twitter the other day–it talked about a Webinar on a topic that doesn’t interest me. I just 
figured that maybe this person had misread one of my tweets or that they got the equivalent of a “wrong number.” Then, I read about Guy Kawasaki using automated tweets to promote content on his site. The connection was easy enough to make, just as auto DMs seem to be going out of vogue, it looks like auto tweets have taken their place. Read more
Five Learn-by-Doing Lessons on Twitter
Whenever I mention Twitter, someone is bound to say, “I just don’t get it!” Well, the truth is, that when I started using Twitter, I didn’t get it either. It took me weeks of playing around with it to start to see value. And, although I think that for any new Twitter-er there is a learning curve, here are some things that I learned through experimentation (established tweeple might learn something too!): Read more
Twitter, It is a Changin’
Around here, we’ve been noticing that we use Twitter differently than we used to. TechCrunch’s post on Twitter as a search engine reinforced this thought last week. It used to be that we scanned the tweets of people we followed and replied and retweeted when we found something that sparked our interest. Now, it’s less about who’s talking and more about what they are talking about. We’re using tools to focus in on the conversation–as CRM experts, it’s been great to find ways to use technology to make our efforts more efficient. Read more
Twitter and CRM Integration – What’s in Store?
I’ve gotten the same question several times recently — what currently are and what will be the integration touchpoints between CRM and Twitter? It’s still early in the game, but here are a few strategic and technological answers to that question.
Integrating CRM Strategy with Twitter
Looking at CRM as a strategy, there are many ways that companies can use Twitter to improve their customer relationships. I recently received a marketing email from our Web hosting company, @SiteGround, which communicated that they were now on Twitter. Having something I wanted to communicate to SiteGround, I decided to Tweet the following: Read more
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