Learn From the Best: How Google Manages Its Corporate Blogs and Social Media with Karen Wickre
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How should companies be communicating their news today? The press release is to be an endangered species; news organizations are shrinking; and there’s a general skepticism about corporate information. But we live in a 24×7 world where new information is paramount, and the need has never been greater for businesses to present their stories, explain their positions, and showcase their products. What are the best routes to take? How do social media fit in to the marketing and PR mix?
Those are just some of the questions TEC host Sean Daily asks of this episode’s guest, Karen Wickre, Senior Manager of Google’s Global Communications & Public Affairs Team. Karen has worked at Google since 2002, specializing in business writing and media relations. She created and grew the network of official (public) Google blogs, from the first one in 2004 to more than 130 today. In 2008 more than 78 million visitors read those blogs. She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @google gained more than 1.4 million followers, making it one of the largest corporate accounts.
Sean and Karen discuss how Google manages its vast array of corporate blogs (and how they determine the need for new ones), press releases, and corporate communications, as well as its presence on social media sites such as Twitter.
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