Managing Twitter within Organizations with TweetFunnel

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There’s no arguing that Twitter is all the rage these days, and organizations want to get in on the act.  However, many organizations have been reticent to jump into Twitter and other social media platforms for fear that they might expose their brands to the risk of misrepresentation by employees, or lose control of their corporate message and image. Seeking to address this is a new breed of social media tools targeted towards corporate entities and other organizations who want to build social media staff to man their social outposts, but retain editorial control over what is said, who says it, and when it is said.

In this episode, Sean Daily talks to representatives from one such tool company, TweetFunnel, about the challenges of managing social media and Twitter within organizations as well as the recent 140 TC and TwitterCon conferences with Andreas Wilkens (CEO) and Nathalee Ghafouri (Marketing Manager) from TweetFunnel.

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